So by now you are probably a minimalist, sustainable, organic, vegan…right?
Nope; okay well we, the people, are moving forward to the next step in saving the planet.
Some may still think global warming is a conspiracy theory, but regardless of if it is or isn’t brands across the globe are taking the environment seriously. Which seems to becoming a theme these past few years. Brands are finally taking notice to public concerns and demands.
Fashion is next up! Brands are using regenerative farming to grow the crops needed for their fashionable threads.
Haven’t heard of regenerative farming yet? No problem, I’ve got you covered. It is basically like farming, but without all the extra humans have added over the year to mess up the soil such as weed pulling, pesticides, store bought fertilizers, and single crop. The goal is to make healthy soil by keeping the farmland as natural as possible. Allowing for various crops to grow as weedlike plants called cover crops nourish them. Then comes animals like chickens, sheep, and cows to graze and fertilize the land naturally.
"If you’ve never heard about the amazing potential of regenerative agriculture and land use practices to naturally sequester a critical mass of CO2 in the soil and forests, you’re not alone. One of the best-kept secrets in the world today is that the solution to global warming and the climate crisis (as well as poverty and deteriorating public health) lies right under our feet, and at the end of our knives and forks." says Ronnie Cummins, Regeneration International Steering Committee Member.
The conversion of 2.47 million acres of regular farmland to regenerative agriculture is underway and set to be producing raw materials for progressive fashion brands such as Gucci and Saint Laurent. Meanwhile Patagonia and The North face are marketing clothing made of regenerative cotton.
One of climate changes prevalent factors is industrial farming. Farming needs to not only reduce, but stop and also reverse it’s pollution and greenhouse emissions.
With several name worthy brands pledging to become carbon neutral, fashion maybe late to the save the earth, literally but it is a step in the right direction. Hopefully others will follow.