When it comes to real estate marketing, many people often think about traditional yet modern strategies. These strategies determine their success. Today, realtors and builders work in a rapidly developing industry where the stakes are high, and competition is fierce. Everyone wants to dominate the market. As a result, they are looking for the next big way to generate website traffic and revenue. The only way to do so is to up the marketing strategy. This makes real estate a huge market and offers an excellent opportunity to engage in influencer marketing.
In an ever-changing digital marketing world, influencer marketing is the new big “thing” (generates a higher return on investment than traditional marketing methods). It is one of the most recent and effective ways to reach new leads on the web. It includes social proof, persuasion, and pull strategy in an interactive milieu. By becoming a real estate influencer, you can attract more leads for your prospective clients and generate secondary sources of income. In this article, you’ll learn what it takes to become a real estate influencer. But before we get to what I have in store for you, here’s what you should have at the back of your head about influential marketing:
It is driven by expertise and credibility.
It is not only about having followers but the relationship between the influencer and his/her followers.
Influencers are at the top of the hierarchy and use their presence and properties to direct attention to a specific brand message.
Influencers are not brand ambassadors or advocates.
Generates multiple sources of income
In the past, influencers included well-known stars, niche celebrities, and high personalities. But nowadays, the wave of everyday consumers has changed everything. Anybody can be a real estate influencer, even you. Yes, you read that right. That is why I’m here to make you understand what this is all about and guide you through the whole process. So, let’s get the show on the road!
Imagine waking up to an inbox filled with inquiries from people wanting to discuss their home buying needs? Astonishing, isn’t it?
Listen: when potential clients start seeking you out rather than you chasing them, you've become a real estate influencer. To be honest, chasing leads do not yield positive results. Actually, not as well as you will want it. It will only leave you burnt out, broke, and disappointed.
7 Steps to Get Followers on Social Media and Become A Real Estate Influencer
Choose a Niche
Successful influencers are masters of niche marketing. If you want to stand out, study the market, and focus on serving a particular market segment. By specializing, you will be able to build a reputation quickly as your audience will be smaller, and word-of-mouth about you will spread faster.
Choosing a specific niche is a great way to establish your credibility. This is important when building your brand.
Personalize Your Branding
Your branding should be appealing. It should be much more than a fancy logo. You should know that a good brand tells your story in a personal, compelling manner. Be open and make your audience connect with your life-story. By so doing, they'll trust you.
Many people love to relate to your story. So, when you share your personal story, many gain valuable insight into what motives you. This helps to build trust and grow your list of potential clients.
Be Authentic
Authenticity is vital in social media marketing. No matter what social media platform you choose, you should be authentic. Show up online the same way you do offline because people can now detect authenticity through their smartphones. I know what you are thinking. Yes, you can’t hide who you are. If you are not authentic, you won't succeed with your influencer marketing aspiration.
Also, your content should be self-generated and unique. I bet you this is going to be difficult, but be persistent. It is this extra piece of being genuine that helps people connect with you.
Be Inspirational
It would be best if you make a mark as an influencer. Walk a fine line and be a leader. Have confidence in yourself and post relevant content. Be humble and relatable so that when people read or view your post, they should be inspired and have confidence they'll achieve more in their own pursuits.
Solve Pain Points
Before every post, ask yourself this key question; what can I offer to my followers to improve their lives? You should always aim at making them smile and adding value to their lives.
Do Not Sell, Attract
Influencer marketing is based on relationships, and experienced influencers understand this. Instead of selling themselves or their products, they seek to protect their relationships whole-heartedly. Instead of sharing overly promotional content that may push followers to unsubscribe, they bring their followers closer to them. So, have a deep personal understanding of your audience. Seek to know who they are, what they like, and the type of products and services that may benefit them. This knowledge will guide you through it.
Also, respond and reply to inquiries and comments promptly. Users feel fulfilled when you react to their queries personally.
Bottom Line
You might not know it, but your life is exhilarating. The best thing to do is to let others witness it, and this is an opportunity to do so. Create an impact by building a trustworthy relationship with people who love what you do. Be open and honest with them. This will help expand your influence.
Becoming a successful real estate influencer is quite challenging and full of surprises. Nonetheless, it is a rewarding journey. Remember, you shouldn't chase leads but rather attract them, for this will have a significant impact on your business forever. Be sure to settle on the right niche and the right brand identity. If your brand does not portray who you are, your audience will know.
Above all, be patient. Do not rush your results. Build thoughtful quality content that is centered around your target audience. Grow your followers slowly and progressively at a manageable pace!