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Construction and Real Estate Wellness

The environment that we live in today has a direct impact on our daily lives, which in turn can control the way we feel and react to the ever-changing world.

The driving force behind real estate wellness has derived from our attitude in wanting to feel and encompass a better life for ourselves. With the aid of gyms, golf courses, spas, and other leisure facilities, this has opened the door to a new world in construction real estate wellness.

The human race should be a social affair, interacting with other like-minded individuals, people who we can be relied upon, and for them to rely upon us in difficult times.

The old ways

A lot has changed in the last 100 years or so and most of it for the better. Modern technologies have brought cleaner drinking water to our homes and removed wastewater.

Advanced structural materials have brought safer ways in how we build, the cars we drive today and the highways we drive on have come on leaps and bounds. Our homes have been furnished with untold riches of gadgets that keep us entertained for hours, but all this may have come at a cost.

Have we abandoned our health needs to keep up with living in the fast lane?

Healthier future

The real estate and construction industry is beginning to see a large swing in how developers are managing their projects. Gone are the days where it was a given that all that was built was house after house.

With larger profit margins being made within real estate wellness, more thought and investment are being brought forward to give the end-user a home and lifestyle they desire. Buying a home has always been a monetary investment, but homebuyers are demanding much more from there investment, with buyers willing to pay 25 percent and above to make sure they have the resources to lead a healthier lifestyle.

Wellness for all

We all express a need to improve on what we have, and wellness is no different. This is why we are all able to improve on what we already possess. It may be small changes for the less fortunate, but these minute changes lives can lead to untold riches in wellbeing. The more affluent a person is, the more they can make greater changes to their lives as more options become available.

Don’t be fooled into thinking money itself can bring you wellbeing. The GWI defines wellness lifestyle real estate as “homes that are proactively designed and built to support the holistic health of their residents.”


Wellness designs in property can vary depending on the individual homeowner- a nice airy open space may be idyllic to some but could be uncomfortable to others.

The use of different lighting techniques, the pairing of colors, and textures can be used to create different feels and ambiances to a room without the need for a full refurb as long as they fully understand the task at hand.

For new wellness real estate projects, the above tools are also used, but with the introduction of architectural design, landscaping, new technologies, and street scenes. All of these innovations promoted into a specifically chosen location to give full wellbeing to a development.

Wellness communities

A wellness community consists of a group of people that thrive in close proximity to each other and share the same interests and goals in life. This type of community is normally structured to suit the needs of the group, location, and setting they are in.

For example, a young family would not suit the environment of a senior wellness community, and vice versa.

Some wellness communities do have a mixed age criterion as not all groups adopt the same ideas. In all, their key goal is to pursue wellness across all domains and lead to healthier lifestyles.

How can we be sure wellness communities work?

A lot of what we believe to be the right move regarding wellness communities is still to be proven as the data required is still being gathered. A proposed report is to spread across the three main topics:

  1. Health and wellbeing outcomes

  2. Wellness behaviors

  3. Sense of community

With more contractors and real estate investors coming on board and bringing with them a different approach to wellbeing, this will help to bring the data required to what they believe to be an enhanced way of life.

How to prosper

With the consumer pulling more of the strings and testing the resolve of the common real estate market, developers are being pushed towards projects with a healthier lifestyle in mind.

For real estate wellness, the options for the developer have opened up a new chapter on how to attract a new clientele and earn more money to boot.

Some of the more prosperous features to promote wellness through real estate are as follows:

  • Quality indoor air

  • Sustainability projects

  • Community wellness facilities

  • Community gardens

  • Nature walls within communal areas

  • Recreational amenities within easy reach

  • Walkability

  • Cycle paths

  • Energy efficiencies

The next level to yield a higher return is to have the development focused around a wellness resort.

Investment in wellness resorts

Wellness resorts automatically became the focal point for many communities and quickly the hub and key area where meetings and social gatherings occur. This, in turn, puts increased demand on the classes that the resort has to offer and generates greater profit margins.

With more people participating in group activities this can also bring in extra revenue through food and drink.

Marketing fees can also be earned in some circumstances where branded residences are built in conjunction with wellness resorts.

Growing market

Wellness real estate is growing at a great rate of knots and is presently 1.5 percent of the total annual global construction market. The GWI predicts that it has the potential to grow 6 percent year on year till 2022. This would be a growth of US$46bn in such a short space of time.

The United States is showing the way in wellness real estate and is head and shoulders above its counterparts, displaying the way forward in how we should live today and tomorrow.

As the figures suggest Pushing Dirt in real estate is big business and there is no shortage of both men and women investing and involving themselves in the future of real estate wellness, to create a better way of life that we can all enjoy.

Market research

Before anyone spends a dime, everyone involved needs to know if the wellness real estate project they are investing in will prove to be a success. A great amount of time and effort is poured in to make sure no stone is unturned.

Key search points for a market researcher would involve:

  • Identifying any other projects within the area that are either built, under construction, or in the pipeline.

  • Identifying any potential or existing wellness programs that are within the area.

  • Potential end-users

  • Likely Yields

  • Possible investors

  • Ownership regulations

Wellness within the workplace

Although we do spend most of our time around the home and in leisure facilities, this does not mean that wellness should not be part of your work life too.

With the difficult world we live in today, our work life has suffered too. Many of us have found ourselves working from home or fluctuating between the two. Wellness within the workspace can help enormously with how we can cope and adjust to modern times.

Workplace wellness is estimated to be a $66bn market by 2022, this is based on annual growths of 4.8 percent between 2015 and 2017.

Although this market is growing fast, the Global Wellness Institute estimates that only 10 percent of workers in the world have access to workplace wellness services and of these, the majority are spread across North America and Europe.

Not all workplace wellness ideas have to cost the earth, subtle changes around the office are sometimes all that is required. A lick of fresh paint on the walls, a few soft furnishings, and a change to the telephone ring tone will all help in giving the place a better feel.

Construction employee wellness starting point

2016 saw the private construction industry recording and being responsible for 21 percent of all fatalities at work. While these deaths cannot be directly linked with the lack of wellness amongst the construction community, a structure for wellness within the industry could significantly reduce these figures.

Promoting and implementing wellness on construction sites is not a simple task.

The majority of building sites differ dramatically with the added issue of the migration of workers between them gives the task not many would envy.

Employers face rising costs on health and insurance yearly and claims are only going in one direction. To reverse these trends and take a positive step towards the future wellbeing of employees, a great idea would be to introduce a health and wellness program for the workforce.

Sites by law must have health and safety policies, but these do not go far enough to cover the wellness of the worker.

Employers and employees don’t often see eye to eye so a good place to start is to open communication up between both parties and find a level playing field from where to begin.

Keeping wellness fresh and fun

Education is key with many work-related programs and a wellness program is no different.

The introduction of a wellness nominee within the group can often lift spirits and improve integration and participation.

Bringing in external sources to talk about activities such as yoga and pilates can further enhance your wellness program and help keep it fresh.

Prevention better than cure

Starting a program may feel like a financial burden now, but prevention is better than the cure. A strategic way to keep costs down is to use the tools that you have available within the group, you may have someone that is willing to help or talk about activities they are already involved in outside work.

The older generation within the program can also have an influence on the younger generation and this in turn can be reciprocated by educating the elder ones in new ways and technologies.

Cost-effective measures that can be introduced to alleviate the costs of illness within employees include:

  • Blood pressure screenings

  • Nutritional counseling

  • Flu vaccinations

  • Insole program

With most of the construction workforce spending the majority of the time on their feet, the insole program can have a massive impact on the people within the group that suffer from leg and back issues, this will also reduce fatigue across all the workforce.

Longer life

Wellness programs need to evolve with whatever the construction industry throws our way, and it is imperative to keep communication open between employees and employers.

If all of this can be achieved, then it will lead to a longer and happier workforce which any company can profit from.


With the rise in wellness communities, there has been a marked change in the way we retire.

More of us are opting away from the traditional retirement home and instead, rooting ourselves within a wellness community.

Endless studies have shown that keeping our minds active well into retirement keeps mental illnesses at bay. A wellness community with access to cycle paths, walkways, and social activities not only keeps us fitter but addresses underlying health issues both physically and mentally.